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Consultants for the Future

Custom Website • Online Learning Platform

User-Friendly Online Learning + Increased Growth Capacity

Established in 1979, Consultants for the Future is a leader in continuing education for healthcare professionals, providing the highest quality and up-to-date material with complete research bibliographies and applicable content derived from decades of experience and study.

The challenges we faced were:

  1. Growth: The business had grown beyond the capabilities of their website, so we needed to increase capacity of the database and upgrade site architecture to enable continued growth and expansion of the business.
  2. User experience: Upgrade to a more professional/contemporary look and feel and make it easier to purchase a specific course, find related courses, and receive special discounts.
  3. Communication: Better communicate and stay in touch with the growing number of customers to continue to further build good relationships and increase revenue.
  4. Mobile experience: Ensure the website is fast and easy to use on all devices, including the phone and tablet.

Custom Website + CMS Upgrade + Email Marketing Automation

The 2 main pieces for solving the above challenges was a) designing and developing a new website with a more advanced and scalable content management system (CMS), and b) deploying a more sophisticated email marketing platform.

  1. Custom website: Designed a new, clean user interface making it easy for customers to find, purchase and consume course content.
  2. CMS Upgrade: Developed custom, highly-scalable database with WordPress, the most popular software that powers 60% of the world’s CMS websites.
  3. Email marketing: Migrated to a new, sophisticated email marketing platform for more automated and scalable response to prospect and customer interests, leading to higher lead conversions and repeat sales.
  4. Responsive design: Specifically designed a user-friendly mobile  interface, ensuring easy navigation and fast performance for both purchasing and consuming courses on ALL devices.

Custom Website + CMS Upgrade + Email Marketing Automation

The 2 main pieces for solving the above challenges was a) designing and developing a new website with a more advanced and scalable content management system (CMS), and b) deploying a more sophisticated email marketing platform.

  1. Custom website: Designed a new, clean user interface making it easy for customers to find, purchase and consume course content.
  2. CMS Upgrade: Developed custom, highly-scalable database with WordPress, the most popular software that powers 60% of the world’s CMS websites.
  3. Email marketing: Migrated to a new, sophisticated email marketing platform for more automated and scalable response to prospect and customer interests, leading to higher lead conversions and repeat sales.
  4. Responsive design: Specifically designed a user-friendly mobile  interface, ensuring easy navigation and fast performance for both purchasing and consuming courses on ALL devices.

“Our website is very large, but each step in the creation process came together beautifully, with a constant feeling that our needs were being heard. We now have a vibrant, new learner experience. The new website has paid off in terms of larger orders, and orders for courses that, on the old website, were often overlooked. The pay-off we didn’t expect, was how quickly those at SugarWP responded to any bugs or difficulties we found, and how efficient that made the whole customer interface and background processes work. The work load of the help-desk has declined significantly, because the new system works intuitively and without snags, which is bringing customers back for more courses. We highly value our association with Sugar WP!”

Linda Greenfield RN PhD, Consultants for the Future

Sugar Web Productions Inc.
10880 Wilshire Boulevard, Suite 1101
Los Angeles CA 90024

+1 (231) 544-7218
info@sugarwp.com

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Sugar Web Productions Inc.
10880 Wilshire Boulevard, Suite 1101
Los Angeles CA 90024

Jason Sugar
+1 (231) 544-7218
jason@sugarwp.com